BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.34.2//EN
X-ORIGINAL-URL:https://tractionreia.com/
X-WR-CALNAME:Traction Real Estate Investors Association
X-WR-CALDESC:More Deals. More Profits. More Freedom!
X-WR-TIMEZONE:America/New_York
BEGIN:VTIMEZONE
TZID:America/New_York
X-LIC-LOCATION:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=2SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-0412057393e8a45b3ba8b16874b6034d@tractionreia.com
DTSTART;TZID=America/New_York:20260627T100000
DTEND;TZID=America/New_York:20260627T120000
DTSTAMP:20260623T102104Z
CREATED:20260623
LAST-MODIFIED:20260623
PRIORITY:5
SEQUENCE:5
TRANSP:OPAQUE
SUMMARY:ONLINE :: The Motivated Seller Message Lab Deep-Dive Workshop
DESCRIPTION:Event Details\nDate: Saturday, June 27, 2026\nTime:\n\n10:00 AM – 12:00 PM Eastern\n9:00 AM – 11:00 AM Central\n8:00 AM – 10:00 AM Mountain\n7:00 AM – 9:00 AM Pacific\n\nLocation: Online via Zoom\nInvestment: $100\n\n\n\n\nTom Zeeb’s Motivated Seller Message Lab™\nStop Shouting Generic “We Buy Houses” Stuff Into the Void.\nBuild the message that makes motivated sellers contact you.\nMost investors are saying the same thing:\n\nWe buy houses.\nCash offer.\nFast close.\nAny condition.\n\nCool.\nSo does every other investor with a Canva account and a postcard budget.\nThe problem isn’t that you’re marketing.\nThe problem is that your message sounds exactly like everyone else’s.\nInside this hands-on Message Lab, you’ll learn how to create the message-to-market match that helps the right motivated seller feel seen, understood, and ready to reach out.\nInstead of blasting the same generic message to everyone, you’ll discover how to speak directly to the specific situations, pressures, and emotions sellers are experiencing right now.\nWalk away with marketing messages that make motivated sellers stop ignoring you and contact you about a possible deal.\n\n\n\n\n\n\n\n💡WHAT YOU’LL LEARN:\n \n\n\n\n\n\n\n\n\n✅ How to stop sounding like every other investor with a Canva account and a postcard budget\n​​​​​✅ Why “We buy houses,” “cash offer,” and “close fast” aren’t enough to make sellers contact you\n✅ How to match your message to what’s actually happening in the seller’s life right now\n✅ How to write marketing that makes sellers feel seen instead of sold to\n✅ The key emotional triggers that make a seller finally reach out\n✅ How to turn seller pain, pressure, and timing into clear marketing angles\n✅ How to build messages for different seller situations instead of blasting one lazy message to everyone\n​​​​​​​\n✅ What to say so motivated sellers stop ignoring you and contact you about a possible deal\n\n\n\n\n\n\n\n\n\n\n\n\n\n🎁BONUSES FOR REGISTERING: \n\n\n\n\n\n\n\nIncluded FREE with your $100 Message Lab Ticket (Total Real-World Value: Over $2,000)\n​​​​​​​\n\n\n\n\n\n\n\n\n\nBonus #1 — The “Stop Saying We Buy Houses” Message Makeover Bank\n\n\n\n\n\n\n\n\n\n\nA swipeable bank of motivated seller headlines, message starters, and before-and-after examples that show you how to turn tired investor copy into seller-centered marketing.\nInstead of copying the same “cash offer, fast close, any condition” language every other investor is using, you’ll see how to write messages for real seller situations like inherited houses, tired landlords, vacant properties, costly repairs, pre-foreclosure, and more.\nUse it for postcards, ads, landing pages, emails, texts, and follow-up.\n \n\n\n\n\n\n\n\n\n\n\nBonus #2 — Message-to-Market Match Checklist\n\n\n\n\n\n\n\n\n\n\nA simple checklist to run your marketing through before you spend money on it.\nUse it to check whether your message is written for a specific seller situation, speaks to a real pain or pressure point, sounds different from every “cash offer” postcard, and gives the seller a clear reason to contact you.\nNo more guessing. No more blasting one lazy message to everyone and hoping something stick.\n \n\n\n\n\n\n\n\n\n\n\nBonus #3 — TRACTION® The Marketing Message Generator GPT™\n\n\n\n\n\n\n\n\n\n\nYour custom message-building Artificial Intelligence tool that helps you create sharper seller-centered marketing faster.\nPlug in your seller type, situation, and offer, then use it to generate message angles you can adapt for postcards, ads, landing pages, emails, texts, and follow-up.\nIt’s built to help you stop sounding generic and start creating messages that feel specific, relevant, and worth responding to.\n \n\n\n\n\n\n\n\n\n\n\nBonus #4 — Pre-Foreclosure Campaign Breakdown Swipe File\n\n\n\n\n\n\n\n\n\n\nSee how a motivated seller campaign works under the hood.\nThis swipe file breaks down a pre-foreclosure marketing campaign piece by piece, so you can see the audience, emotional trigger, headline, message angle, offer, and call-to-action behind the campaign.\nInstead of just seeing the finished marketing, you’ll understand why the message works and how to think through your own campaigns.\n \n\n\n\n\n\n\n\n\n\n\nBonus #5 — Full Workshop Recording and Replay Access\n\n\n\n\n\n\n\n\n\n\nCan’t make it live? Want to rewatch the training while you build your messages?\nYour ticket includes lifetime access to the complete Motivated Seller Message Lab recording, plus all included bonuses.\nYou’ll be able to go back through the training, pause, rewatch, and refine your motivated seller messages at your own pace.\n \nHeads up: the recording only goes to ticket holders. If you want the replay, this is the only way to get it.\n \n\n\n\nReserve Your Seat Today!\n\n \n\n\n\n\n\n \n
URL:https://tractionreia.com/events/june2026tomzeeb/
ORGANIZER;CN=Tom Zeeb:MAILTO:
LOCATION:ONLINE using ZOOM
ATTACH;FMTTYPE=image/png:https://tractionreia.com/wp-content/uploads/June-WP-FB.png
END:VEVENT
END:VCALENDAR