Tom Zeeb’s “From Seller Conversation to Signed Contract” Workshop
Deep-Dive Workshop: From Seller Conversation to Signed Contract
Pinpoint the Real Problem, Package the Right Offer, and Move the Seller From “No” to “Yes”
Date: Saturday, September 26, 2026
Time: 10:00 AM – 12:00 PM Eastern
Location: Live Online via Zoom
Can’t attend live? Register anyway. This is the only way to receive the recording.
From Seller Conversation to Signed Contract
Saturday, September 26, 2026
10:00 AM Eastern
Live Online Deep-Dive Workshop
Getting a motivated seller on the phone is only the beginning.
The real question is:
Can you turn that conversation into a deal?
A seller may be motivated and still say no.
They may reject your first offer, hesitate to move forward, stop responding, or tell you they need more time.
That does not always mean the lead is dead.
Often, it means you have not yet uncovered the real problem the seller needs solved.
In From Seller Conversation to Signed Contract, Tom Zeeb will take you deeper into the process of turning motivated seller leads into real opportunities.
Instead of immediately focusing on price, you’ll learn how to slow the conversation down, understand what is actually driving the seller, and determine what kind of solution makes sense for their situation.
This is not about pressuring sellers into saying yes.
It is about becoming better at diagnosing the problem, structuring the right solution, and confidently moving qualified opportunities toward a signed contract.
During This Workshop, You’ll Learn How To:
- Identify what is really motivating the seller beyond the property itself
- Ask better questions that uncover pain, pressure, timing, and priorities
- Recognize why a motivated seller may still reject your initial offer
- Separate price objections from the seller’s actual concerns
- Determine which leads deserve more attention and which ones you should let go
- Package an offer around the seller’s situation instead of relying on a one-size-fits-all approach
- Handle resistance and objections without becoming pushy or defensive
- Use follow-up strategically when the seller is not ready to say yes today
- Keep seller conversations moving toward a clear next step
- Build a repeatable process for turning qualified seller leads into signed contracts
A successful seller conversation is not simply about asking:
“What price do you want?”
You need to understand:
What problem is the seller trying to solve?
What matters most to them right now?
What is keeping them from moving forward?
And most importantly:
Can you structure a solution that works for both sides?
When you understand the answers to those questions, you stop blindly throwing offers at sellers and start negotiating with purpose.
By the end of this Deep-Dive Workshop, you’ll have a clearer framework for diagnosing seller situations, presenting stronger offers, handling objections, following up effectively, and moving more qualified opportunities toward signed contracts.
If you’re already generating leads and talking to sellers but not converting enough of those conversations into deals, this workshop is designed to help you close that gap.
PLUS: YOU’LL GET THE SELLER-TO-CONTRACT BONUS TOOLKIT
This isn’t just a workshop you attend, take a few notes from, and forget.
Your registration also includes practical tools you can use with your next real seller lead.
BONUS #1 — Complete Workshop Recording
Can’t attend every minute live?
Want to go back and review a seller conversation, negotiation point, or offer strategy later?
Your registration includes the complete workshop recording.
Important: Registering for this workshop is the ONLY way to get the recording.
It will not be publicly posted afterward.
So even if you can’t attend live, register and you’ll still be able to go through the entire training.
BONUS #2 — TRACTION® Seller Conversation & Offer Worksheet
Use this practical worksheet to help you move from:
“I have a seller lead…”
to:
“I understand what’s really happening and I know what to do next.”
It helps you:
- Uncover the seller’s real motivation
- Identify timing, pressure, and priorities
- Recognize whether the seller is actually flexible
- Test whether the opportunity deserves more of your time
- Organize the information you need to package the right offer
- Decide the next action that moves the deal forward
No rigid script.
Just a simple framework to help you have a better conversation and make a smarter offer.
BONUS #3 — TRACTION® Seller Objection & Follow-Up Guide
What do you say when the seller tells you:
“Your offer is too low.”
“I need to think about it.”
“I need to talk to my spouse.”
“Another investor offered me more.”
“I’m just not ready yet.”
You’ll get practical phrases and follow-up questions to help you uncover what is REALLY stopping the seller from moving forward.
You’ll also learn how to distinguish between:
No to the price.
No to the terms.
No today.
And a genuine no.
Plus, you’ll have a simple follow-up system so good opportunities don’t disappear just because the seller didn’t say yes the first time.
BONUS #4 — TRACTION® Seller Objection Handler GPT™
Ever finish a seller call and think:
“Okay… what should I say back?”
Now you’ll have help.
The TRACTION® Seller Objection Handler GPT™ gives you an AI-powered tool you can use to work through real seller situations.
Tell it what the seller said and use it to help you:
- Understand what may really be behind the objection
- Develop better follow-up questions
- Think through your next response
- Prepare before a difficult conversation
- Practice seller situations before making the call
Use it before the conversation, after the conversation, or whenever a seller throws you something you weren’t expecting.
THE WORKSHOP TEACHES YOU THE PROCESS.
THE BONUS TOOLKIT HELPS YOU USE IT.
You’ll leave with more than ideas.
You’ll have:
The training.
The recording.
The worksheet.
The objection and follow-up guide.
And an AI tool to help you when the real seller conversations begin.
All included with your registration.
$75 for members
$100 for non-members
Use the registration buttons below to reserve your seat today.
